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GET MORE FROM YOUR MUSIC

SONGBIRD CREATIVE IS A STRATEGIC PARTNER TO MUSIC COMPANIES AND BRANDS. WE COMBINE RESEARCH, TECH AND GOOD OLD FASHIONED LISTENING TO CREATE VALUABLE OPPORTUNITIES FOR OUR CLIENTS INCLUDING SYNCH LICENSING, STRATEGY AND THE NEWEST IN MUSIC TECH.  

Let’s chat. Send a note.

OUR EXPERTISE

SYNCH SERVICES:
BROAD & FOCUSED PITCHING
CLEARANCE, NEGOTIATION & LICENSING

BRAND STRATEGY:
LICENSING & PARTNERSHIPS
MUSIC SUPERVISION
CUSTOM MUSIC PRODUCTION
MNEMONIC DEVICE CREATION

CONSULTING SERVICES:
FRACTIONAL SYNCH MANAGMENT
STRATEGY AND A&R
PRODUCTION OF NEW IP CATALOGUE SYNCH VALUATION
SYNCH TEAM RECRUITING, STRUCTURE & SYSTEMS

MUSIC TECH:
SAMPLING
AI MASTERING
FITNESS PLAYLISTING
IN-STORE PLAYLISTING
TIK TOK CML

WHO WE ARE

Founder and CEO Julie Hurwitz created Songbird Creative to advise labels, publishers and catalogue owners on how to amplify the value and exposure of their art and to help brands articulate their identity through the use of music. For over 20 years, she has worked with some of the most beloved artists, songwriters and brands in the world. Making meaningful connections and attention to detail is essential. The most important part, of course, is always the music.

OUR VALUES

The music
comes first always

Listen.  Really listen.  What does the song make you feel?  What do the lyrics mean to you?  To the artist?  To devise the most effective strategy, these questions must come first.  Once we understand the heart of a song, we can determine where it might work best.

Research
and more research

Read.  Read some more.  What trends are happening in content creation? In the world?  What projects are in production?  What cycles or events are on the horizon? What does your brand want to say?  Where does the music fit into that landscape?  ABB.  Always Be Brainstorming.

Embrace
Technology

Learn about new tech.  Meet the people creating it.  Make sure your systems are speaking to each other. Simplify and automate where possible.  How can we best use tech to monetize clients’ work? 

Communicate
openly and honestly

Get on the phone.  Or even better, connect face to face.  Talk to people about their projects.  Their vision.  Their hurdles.  Be a helpful partner.  Offer suggestions.  Help your clients always - even if the song isn’t something you represent.  Let your partners know they can always depend on you.

  • Julie has been one of my go-to music thought partners for more than a decade. We've done some interesting projects together; always professional and seamless but also fun because of her great energy. She's a true lover of music and I trust her taste implicitly.

    - Bryan Ray Turcotte, Partner, Beta Petrol

  • Julie has an uncanny ability to bring the best out in people and to make meaningful connections no matter the context. She is grounded and has a lack of pretension that, when mixed with her true passion for music, builds a trust between her and her clients.

    - Jeannette Perez, President & COO, Kobalt

  • Julie is one of the most creative thinkers I’ve ever come across. With an infectiously enthusiastic approach, her tireless dedication to her clients and above-and-beyond service is unmatched.

    - David Margolis, My World MGMT

Let’s chat. Send a note.