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MUSIC OPERATIONS PEOPLE

SONGBIRD CREATIVE IS AN EXPERT STRATEGIC PARTNER TO MUSIC, TECH COMPANIES AND BRANDS. WE COMBINE RESEARCH, CULTURE AND GOOD OLD FASHIONED LISTENING TO CREATE VALUABLE OPPORTUNITIES AND GROWTH FOR OUR CLIENTS INCLUDING STRATEGY, OPERATIONS, LEADERSHIP DEVELOPMENT AND TEAM BUILDING.  

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OUR EXPERTISE

FRACTIONAL C-SUITE, OPERATIONS

STRATEGIC PARTNERSHIPS AND COLLABORATIONS

PROJECT MANAGEMENT

BRAND MUSIC STRATEGY AND RIGHTS CLEARANCE

SYNCH LICENSING SERVICES

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WHO WE ARE

Founder and CEO Julie Hurwitz advises ​labels, music tech founders and brands on strateg​ic partnerships, operations and leadership. For over 25 years, she has worked with some of the most innovative artists, songwriters, tech leaders and brands in the world. ​An expert at asking essential questions, Julie leads companies to clarify their vision and increase profitability-establishing alignment between operations, the people and the music.

OUR VALUES

The vision
comes first

Listen.  Really listen.  What is the vision?  What are the pain points?  Who is the user, the listener?  To devise the most effective strategy, these questions must come first.  Once we understand the heart of a brand, we can determine how best to move forward.

Research
and more research

Read.  Read some more.  What trends are happening in content creation? In the world?  What projects are in production?  What cycles or events are on the horizon? What does your brand want to say?  Where does the music fit into that landscape?  ABB.  Always Be Brainstorming.

Embrace
Technology

Learn about new tech.  Meet the people creating it.  Make sure your systems are speaking to each other. Simplify and automate where possible.  How can we best use tech to monetize clients’ work? 

Communicate
openly and honestly

Get on the phone.  Or even better, connect face to face.  Talk to people about their projects.  Their vision.  Their hurdles.  Be a helpful partner.  Offer suggestions.  Help your clients always - even if the song isn’t something you represent.  Let your partners know they can always depend on you.

  • Julie has been one of my go-to music thought partners for more than a decade. We've done some interesting projects together; always professional and seamless but also fun because of her great energy. She's a true lover of music and I trust her taste implicitly.

    - Bryan Ray Turcotte, Partner, Beta Petrol

  • Julie has an uncanny ability to bring the best out in people and to make meaningful connections no matter the context. She is grounded and has a lack of pretension that, when mixed with her true passion for music, builds a trust between her and her clients.

    - Jeannette Perez, President & COO, Kobalt

  • Julie is one of the most creative thinkers I’ve ever come across. With an infectiously enthusiastic approach, her tireless dedication to her clients and above-and-beyond service is unmatched.

    - David Margolis, My World MGMT

  • We are so happy we were introduced to Songbird.  We had been trying for a month to get a quote for a well-known song with no success.  Julie got it for us in two days.  She and her team are true professionals and I recommend them highly.

    - Paul Guyardo, President & CEO, Fetch Pet

Let’s chat. Send a note.